Product Development

Every Easy-Go product begins with a question: How can we make this better? We combine firsthand experience with quality materials and American manufacturing to create gear that solves real problems. Test it, refine it, perfect it—that’s our process.

In The Field

Sani-Whizz™ Tote - Reserve Yours!

Designed with versatility and style in mind, the tote fits multiple FUD (Feminine Urinary Device) shapes and sizes, features a front pocket for biodegradable toilet paper or your favorite hand sanitizer, and adds safety through a bold touch of orange—helping identify you as a human in hunter-occupied areas.

Using it is effortless:Slip the tote onto your wrist with the expandable cord, unzip, remove your FUD, and when you’re finished, simply slide it back in and zip closed.

At home, turn the tote inside-out and toss it in the wash—fresh and readyfor the next adventure.

  • Leak-Containment Lining: Absorbent terry cloth protects your gear from dribbles.
  • Water-Resistant Exterior: Durable ripstop fabric stands up to the outdoors.
  • Hands-Free Ease: Wrist loop keeps the tote secure while you manage your FUD.
  • Washable & Reusable: Built for real life and real adventures.
  • Versatile Fit: Works with most major FUD brands and designs.
  • Thoughtful Storage: Front pocket for wipes, toilet paper, or small essentials.
  • Safety Ribbon: A smart splash of orange keeps you visible in the woods.
  • Perfectly Sized: 9″ wide x 7″ tall with a 2″ base for easy storage.
  • Designed & Assembled in the United States. Created to support dignity. 

The Development Journey

Creating our products isn’t a quick process—it’s a commitment to getting it right.

Research Phase

We start by listening: conducting interviews with outdoor enthusiasts, healthcare professionals, and potential users across age groups. What were the real pain points? What features mattered most? What couldn't be compromised?

Prototype Development

Multiple iterations tested different approaches to access, comfort, and discretion. We explored various fabric technologies, closure systems, and design configurations.

Real-World Testing

Our prototypes go into the field—literally. Hikers, campers, fishers, and outdoor enthusiasts put our designs through actual conditions. Their feedback drives continuous refinement.

Healthcare Application Research

Working with healthcare professionals, we explored applications beyond recreation, identifying opportunities to serve elderly and mobility-challenged populations with dignity-preserving solutions.

Final Refinement

The products you see today represent the culmination of this journey: field-tested, user-approved, and ready to change how people experience outdoor adventures.

In Development

Digni-Whizz pants

For generations, women have been forced to pull their pants down, expose themselves, leave the trail, or risk unsafe situations just to relieve themselves outdoors or in public spaces. In a world that increasingly dismisses modesty, women are told to accept discomfort, vulnerability, and embarrassment as normal. It doesn’t have to be this way!

Digni-Whizz Pants offer:

  • Dignity and Modesty: Full inner-lining coverage—no pants down, ever
  • Ease of Use: Simple unzip, insert FUD, zip—done
  • Safety: Stay visible, upright, and aware of your surroundings
  • Comfort and Style: Soft cotton jersey with stretch and breathable bamboo lining
  • Eco-Conscious: Thoughtfully sourced, responsibly made fabrics
  • Versatility: Designed for trails, boats, restrooms, and everyday wear

Coming late spring!

On The Horizon

Your experiences shape what we build next.

The best innovations come from listening. We’re constantly gathering feedback from women in the field—hearing about the challenges you face and the solutions you need. If you’ve encountered an outdoor problem that needs solving, we want to hear about it. Together, we’re creating practical solutions that make every adventure better.